Andy NearyI help insurance professionals turn brand awareness into business growth.

Simplify Your Sales Message And People Will Buy

6 Dec 2023 · 1 min

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A short excerpt from Andy Neary advising business owners/advisors to simplify how they describe their services. He argues that when offerings are presented as 'complicated' people are less likely to hire you; simplifying your message makes it easier for clients to do business with you.

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But if you make it sound complicated, no one's going to do it. I think we just make it too dang hard for people to do business with us. You know, Dave was up here talking about how we fix health care. It's complicated, but if you make it sound complicated, no one's going to do it. And I know a lot of advisors, when asked, what do they do for a living, they'll literally say, it's complicated. And it's like, that's why nobody's hiring you. The more simple you make what you do, the easier you're making it for. For people to do business with you. There you go. But if you make it sound complicated, no one's gonna do it. I think we just make it too dang hard for people to do business with us. You know, Dave was up here talking about how we fix healthcare. It's complicated, but if you make it sound complicated, no one's gonna do it. And I know a lot of advisors, when ask, what do they do for a living, they'll literally say, it's complicated. And it's like, that's why nobody's hiring you. The more simple you make what you do, the easier you're making it for people to do business with you. There you go.