Andy Neary challenges people who consume content to start making it themselves. He argues creating content is the most effective way to build attention, familiarity, and trust. His ask: start this week and tell him why you haven't yet.
Chapters
Alright, so I want to throw a challenge out there here on Saturday. If you follow my content here on LinkedIn, you engage with it. First, I want to thank you. I hope you find the content valuable. I hope it's helping you learn, helping you grow. And I don't want to underestimate if you are engaging with other people's content, sharing other people's content and leaving thoughtful comments, that's awesome. But here's my challenge to you. Why aren't you making your own content? I see a lot of people on LinkedIn today that follow me, watch my content, engage with it. I'm watching you, but you don't make any of your own content. I've been preaching to you for months that this is the most effective way to create awareness of who you are in what you do. So my challenge is this. If you're out there right now and you're raising your hand going, guilty as charged, start making content this week. And if you don't know where to start, here's what I want you to do. Shoot a comment below or shoot me a private Message here on LinkedIn and tell me why you haven't started making content. Because again, it's about attention, guys, and it's about who knows you, likes you and trusts you. So get out there, start making content. I know you have valuable stuff to help people grow.
