Andy NearyI help insurance professionals turn brand awareness into business growth.

Social media content is like baking a cake 🎂. Here’s why 👆.

16 Jul 2025

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This is a YouTube video titled "Social media content is like baking a cake 🎂. Here’s why 👆." containing a discussion between two speakers about the analogy of social media content creation, emphasizing the balance between business content and personal content to build credibility and likeability. The speakers are not identified as Andy Neary.

I tell people it's like baking a cake. Right. If you want to bake a cake, the foundation is what, eggs, flour. That's business content. Personal content is the sprinkles, the frosting, the things that make it taste good. But you can still have a cake without it.
Yeah. Yeah.
Once in a while, post the personal stuff because we do trust people. We feel like we know for sure.
For sure.
But you can't just live on that. Can't just live on that because that. That's going to help build likeability. But you're not building the credibility from the businesses that can hire.