Andy Neary argues that prospects are burned out on AI and generic outreach. Drop by their office in person, or send personalized video and audio messages instead of cold emails and calls. Personalized video gets far better responses than plain text.
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The number one thing we're seeing succeed today in prospecting is be human. Here's what that means. Drop-ins work. Why? I see you. You asked about virtual being a challenge, right? People are sick of virtual now, guys. They want you back in the office. Not your boss, but prospects. Go see people. But to your point about messaging, the number one tip I'm giving our clients right now with hitting up prospects is video audio messages. Number one, if a prospect puts a cell phone number in an email address, email signature, or it's in their LinkedIn profile, that is carte blanche access to use it. Audio, video, notes on text, great way to stand out. If you're connected to somebody on LinkedIn, do you guys know you can send audio and video messages? Great way to stand out. And here's what I tell people. How many of you have made a cold call in your career and have been told to go pound sand? Everybody should raise their hand, right? How about an email? I have yet to tell me, to have somebody tell me to go pound sand after a video or an audio. So the more human you can be in your prospecting right now, the better it is. If I get an email from somebody, first reaction, AI generated. If I get a written DM on LinkedIn from somebody, first initial reaction, AI generated. You gotta be human today.
