Andy NearyI help insurance professionals turn brand awareness into business growth.

The decision that changed my career forever.

2 May 2025 · 1 min

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1:05

Andy Neary recounts a pivotal 2018 decision to focus on content creation after attending a Tony Robbins conference where Gary Vaynerchuk advocated that businesses should act like media companies. Neary describes his intention to produce large amounts of content to build recognition and attract the right health-insurance customers, including a brief personal scene-setting (his dining-room setup in Fort Collins, Colorado).

Chapters

2018, I decided to go all in on content. Yes, that is a picture. That is my setup in our dining room in Fort Collins, Colorado.
Because in 2018, AJ and I went to a Tony Robbins conference. Anybody ever been to a Tony Robbins event? Those things are in all day affair, right? And for the first half of the day, he has a bunch of keynote speakers come up. And there was a speaker that came up that I had heard of but never seen. His name was Gary Vaynerchuk. Anybody know who Gary V. Is? Drops a lot of F bombs on stage. But he started talking about what business is going to look like in the future. And all I kept hearing him say is if you want to grow your business in the future, you have to think of yourself like a media company who happens to sell what you sell. And I said, going to become a media company that happens to sell health insurance. I'm going to put so much content out there that people are going to know who I am. They're never going to forget who I am, and it's going to resonate with the right people and it'll probably reject the wrong people.