Andy Neary ditched cold calling for a multi-channel approach using social media, email, webinars, and podcasting. One client landed a 1,700-life group policy after positioning himself as the go-to expert in his market. The key: define your brand, pick your channels, and stick with them.
Chapters
And this is when I uncovered a strategy that I don't think a lot of people in the insurance industry were using at the time. But it changed my my career. I went all in on all of them, but it took me four to five years. Social media, email, webinars, speaking, podcasting. Wanted to get the message out far, fast and wide. What are your channels? This will change your career in ways you could have never imagined. Not only has it changed my career, I have seen what it has done for so many of our clients. Just had a client two weeks ago. He's only been in production for three years, just won a 1700 Life Group and it's because of the hard work he is putting in to building his brand. He is becoming the go to in his market. He's becoming the go to with his own teammates when it comes to cross sell opportunities. He's becoming the go to with centers of influence. Why? Because he's putting himself out there. Because he's got a solid attention blueprint. He's not relying on cold calls anymore. He's not relying on cold emails. Anybody can do this if you're willing to put in the work and do it consistently and be persistent in your efforts. So sit down today and ask yourself what's my brand? How do I want the market to be talking about me? What is going to be my differentiator? Who's my ideal client? What is the message I am going to put out there to get their attention? And then what channels will I leverage to get their attention fast, far and wide so I don't have to spend hours anymore picking up the phone.
