Andy NearyI help insurance professionals turn brand awareness into business growth.

The simple truth about AI’s one weakness…

1 Apr 2026 · 1 min

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AI can answer technical questions but can't replicate human emotional understanding. Andy Neary observes audiences deliberately rejecting AI-generated content, sparking a cultural backlash against overreliance on AI for answers, deepfakes, and social media posts.

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AI is going to come in and give the factual technical answer pretty well in the next few years, but it's not going to have the heart of a human. And I think there will be some backlash. People are already getting tired of AI answering systems and things like that, deepfakes. And so if you overuse AI, that's going to create backlash as well.
I think the other area I'm starting to hear some pushback on it is in social media content. I think everybody assumed there'd be a day where all content's AI-driven, but now there's this little mini revolution going on where people are pushing back saying, I know that's AI, therefore I'm tuning out.