Andy NearyI help insurance professionals turn brand awareness into business growth.

The two pillars 👆 that drive effective insurance marketing.

29 Nov 2024 · 0 min

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Andy Neary (speaker) argues that building credibility with prospects depends on two pillars: how much value you deliver and how often you deliver it. He states that consistently offering high-value content across channels (website, LinkedIn, podcast, webinars, public speaking) accelerates credibility building with prospects.

If you want to build credibility, it comes down to two things, value and value. How much value are you going to deliver to your prospects and how often are you going to do it? The more value you put in your content, whether it's on your website, it's on your LinkedIn profile, maybe it's in a podcast or it's a webinar, a public speaking engagement. And the more often you do it, the faster you are going to build credibility with your prospects.