This exercise will elevate your sales, regardless of your insurance experience.

So when you wanna build a one-on-one sales message, you wanna really focus on what do you do better than anybody in the market? We, we also like to call that your zone of genius. Now, a zone of genius can come in many different ways. Another way to describe it is what's your niche, right? And in the insurance industry, when you hear the word niche, you immediately think pick an industry, right? Oil and gas, construction, manufacturing. But niches can also come in 3 ways. A niche can be defined by an industry, as it often is in the commercial insurance business, But a niche can also be defined by strategy or skillset. But our first goal with helping a producer develop their one-on-one message is to clearly define their niche, their zone of genius, what they do better than anybody else. And I believe even a new producer who's fresh outta college can define that. So that's step one.