This 👆is a MASTERCLASS on how to create content that generates sales ($$).

Now let me give you an example of one of our clients who has used this beautifully. Two years ago he was participating in an rfp. He was going up against seven other high quality advisors and they were thrown a curveball. After the finalist presentation they were told that there was going to be a two month blackout period where they could not reach out to the prospect and the prospect would not be making the decision. Our client thought they were done. There was no chance for them to win the business. But here's what he did. He made a commitment that every day when he crafted his content for social media he was creating content directed specifically at that one prospect. He was using a thought leadership. He was getting very focused on what he did best and he directed that content at that top prospect. And guess what? He won the business and was told one of the main factors in choosing him was the amount of credibility they had with him because of the content. They felt like it was speaking to them. Now.