Andy Neary argues insurance agencies should teach new producers to build a personalized sales message before hitting cold-call quotas and generic scripts. Confidence comes first, he says, and confident agents actually execute the hard work better.
Chapters
My one wish for the insurance industry would be for this one-of-one sales framework to be standard onboarding for every new producer in the industry. Before you start telling them how many cold calls they have to make, before you give 'em some generic cold call script, before you tell 'em how many COI connections they have to have, sit down and help them build that one-on-one sales framework. Telling 'em how many calls they gotta make, isn't gonna give 'em confidence right away. But when you give 'em a message that they feel good about, now they're gonna do all of the work you're asking them to do with more confidence and more conviction. And I'm here to tell you, you wanna build an army of producers who have confidence and conviction, it's game over.