Short YouTube video by Andy Neary advising financial advisors (or agency salespeople) that failing to time-block prospecting is a primary reason they miss sales goals; emphasizes filling calendar white space with scheduled prospecting to stay consistent, especially for people with multiple roles.
Chapters
Are you blocking time to prospect? I know that sounds crazy, but you would be shocked how many advisors are hired with the job of selling business, and they just don't block time to sell business. Now, if you are somebody who has multiple roles within your agency, so you do have to sell account manage, maybe you even lead a team inside the organization, you got to be even better at time blocking because you got less time. But are you actually putting blocks of time in your calendar for prospecting? One of the things I've always been accused of, no matter where I've worked, is having a very intimidating calendar because I fill every white space in my calendar with activity. So if I got a couple hours on a Thursday morning, guess what? It's going to be time blocked for things like business development. In order for you to stay consistent or stay locked in on prospecting, you actually have to perform the art of prospecting. And the only way you're going to do that is to block the time in your calendar for that activity.