Andy NearyI help insurance professionals turn brand awareness into business growth.

This is the content your prospects want to see. Warning ⛔️ it’s not sexy! #salestips #content

7 Feb 2023 · 0 min

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Andy Neary says LinkedIn creators should post educational content about the basics of what they do, not flashy stuff. Address the questions and objections prospects actually have in their heads. Boring beats sexy when it converts.

So when you think about creating content for social media for LinkedIn, I believe there are two types of content you have to create. Number one, content that teaches your prospects. And this is the part you're going to have a challenge with, because I'm going to tell you the topics you need to be talking about are not sexy.
Stuff your prospects need to learn about what you do is not sexy. They need to know the basics. What questions are they asking in their head? What objections do they throw out there? What hesitations do you see them having? Those are the topics you need to be talking about on social media, on LinkedIn.