Andy NearyI help insurance professionals turn brand awareness into business growth.

This is the MOST EFFECTIVE way to use #linkedin . #linkedintips #sales #socialmedia

18 Jan 2023 · 1 min

Watch on YouTube

0:36

Andy Neary presents an analogy for LinkedIn prospecting: view all your connections as a community and yourself as the community's mayor. The excerpt frames proactive connection-building as a focused job—connecting with people you could do business with—and sets up a two-part responsibility for the 'mayor' role within a broader 'four Ps' framework.

Chapters

When it comes to proactive connections, you only have one job connect with people you could do business with. So here's I want to share a quick analogy that I think is going to help create a lot of clarity for you, especially when it comes to step two and step three of the four Ps of LinkedIn prospecting. Here is how you want to view your time on LinkedIn. I want you to take a look at all of your connections. You might have 3, 4, 500 connections. You might have 5,000, you might have 10,000. No matter how many connections you have, I want you to view this as your community, and you're the mayor of that community.
And as mayor of your community, you have two jobs.