Andy NearyI help insurance professionals turn brand awareness into business growth.

This will save you a ton of time with your content creation. #content #contentcreator #sales

24 Jul 2023 · 1 min

Watch on YouTube

1:00

Short YouTube talk (Andy Neary) advising salespeople and organizations to "document, don't create"—i.e., record and repurpose real conversations and client interactions instead of inventing new content. The advice is practical: capture post-meeting reflections (e.g., record in your car) and use those raw conversations as the basis for content that audiences want.

Chapters

Hey. Hey. So I was doing a live workshop last week with an awesome organization who is trying to create some name recognition. And I was talking about the fact that content is the secret sauce to your growth today. And one of the questions that came up from a sales rep was, alright, Andy, so you're telling us we need to create content and you're telling me I need to sit down and start creating this stuff. How in the world am I going to have time to create content if I'm supposed to be outside selling? And I said, I get it. Don't create, document. This is something I learned from studying guys like Gary Vaynerchuk. It's not about sitting down and coming up with all these new ideas. Document what you're already doing. Document the conversations you're having with clients and prospects, the questions they're asking you in those meetings. Walk out of the meeting, get in your car and hit record. Talk about the conversations you're already having with people. Number one, it's an easy way to create content. It's documenting what you're already doing and it's the content people want to hear. And.