This 👆will take your marketing message to the next level.

But in 2016, I came upon a book that changed my life, written by a gentleman named Donald Miller, called Building a Story Brand. And I read the book and it blew my mind. I said, wait a second. I have got this all wrong. My whole life I have been taught marketing is about talking about yourself. But effective marketing has nothing to do with you. It has everything to do with the people you're talking to.

I believed in that book so much that two years later, I became a Story Brand certified guide. That's how much it changed my career. And today we share the story framework that helps insurance agencies build a better marketing strategy. We call it the Brand Script Story Selling formula. You see, I realized that at the end of the day, if I was going to get the right message out to the right people, I could no longer be the hero. I was just the guy. Because at the end of the day, your prospects don't care what your hero, don't care how great you are. They just want to know what's in.