Tip 👆 on sharing personal stories in your social media posts.

Okay, I want to share a quick case study. We got a client who is in one of our private social media sales academies, and he made his first personal post a couple weeks ago. And this post was a story about his son and a healthcare health care condition his son is going through. And it got over 45,000 impressions. It's probably even more now.

And he told me.

He actually felt guilty about using his son to create all those impressions. I said, listen, man, this is part of your brand. If your son's health story, health journey, is part of your brand, this is how you resonate with your prospects.

Those 45,000.

Impressions were people who really wanted to know the story. In fact, he had people reach out to him who.

Have children with similar.

Conditions who.

Want to know more information.

About the healthcare treatments they sought. He got prospects to reach out to him to share positive notes.

In fact, I think it opened the.

Door with a couple prospects. So my advice to you is when you share personal stories, if it has to do with your kids or tragedies.

Or events, don't feel guilty.

It's part of your brand. It's part of who you are, and this is how people get to know you.