Andy NearyI help insurance professionals turn brand awareness into business growth.

Website Tip | A good website is a place prospects come to learn FROM you, not ABOUT you.

27 Jun 2024 · 1 min

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Andy Neary advises that modern websites should be designed to tell a prospect’s story rather than simply present information about the company. He contrasts older static landing-page models with current scrolling behavior, arguing visitors want to hear and buy into a story that feels like theirs — and that storytelling structured for scrolling better engages prospects.

Chapters

There is a specific way you need to design your website that tells your prospect story. At one time, websites were nothing more than a bunch of static landing pages. But the game has changed. Websites operate a lot differently these days. People read websites from top to bottom, and they scroll. And as they scroll, how you tell your prospect story matters. And truth be told, websites are no longer a place where prospects come just to learn about you. They want to come to hear their story. They want to come buy into a story that's theirs, because that's what's going to get them interested in you.