Andy NearyI help insurance professionals turn brand awareness into business growth.

What Actually Makes Prospecting Work?

6 Oct 2026 · 1 min

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Andy Neary argues prospecting works through consistent effort, not flashy tactics. He favors the job title "producer" because it frames the role as generating opportunities. AI tools, when properly prompted, can automate prospecting and branding tasks for the next level of efficiency.

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But what I've seen is prospecting works no matter how you do it, which is unique. It's that grit. But that's what's changed is the expectation, is people think that they have to do something new, they have to do something different. And I encourage that 100%. But what they have to do is they just have to do it. Producer is what's in our title. And other companies, we call it consultant, we call it risk analyst, we call it whatever it may be. But the title producer works pretty good because there's an action to it. What did you come in here to do? Produce more opportunities. And so that's what prospecting looks like, is just making the effort. And then the other thing that, that's developing so quickly now is just the AI ability to do it. Yeah. You get your prompts right and you get your programming right, you've got a prospecting tool or a branding tool that's doing it for you day in and day out. And that's kind of the next level.