What Chick-fil-A can teach you about scaling your insurance agency.

For example, let's use Chick Fil A. What's the core deliverable Chick Fil A? It's a chicken sandwich. Can you May and I make a chicken sandwich? Yes, we can. Okay. They have a very distinct value proposition. They have a very specific.

Differentiation in the marketplace. They, they spend a lot of time and money. Now, the basket, which is everything around it, is common to every business. Whether you're an insurance agency or a car dealership or a farmer. You have eight other competencies, and they include the following. Planning, sales, marketing, leadership, finance, administration, human resources, and systems. Now, the way that I look at this is what are your competencies relative to the skill sets that you have to execute those things? As the business grows, what happens is you adapt to certain aspects of those nine competencies, keeping in mind the core all the time. But you're going to get good at two or three of them, and the rest of them you're going to delegate to other people. If you look at a company like Chick Fil A, that's seven half billion dollars in revenue, whatever the number is, and how many thousand of locations. Problem is their core, their core deliverable doesn't change any any day. It is the chicken sandwich. That's just it. Okay. But there's a senior vice president in every one of those disciplines that's responsible for the execution of that discipline, and it focuses itself directly onto that core deliverable. And if they're not effective in their role in that responsibility, they're gone.