Andy Neary moved from baseball to insurance and built Complete Game Consulting to help teams attract attention. His three-step framework: identify your ideal prospect, craft a message they recognize themselves in, then broadcast it widely.
What is your why? What gets you to wake up every day fired up to do what you do? There is a problem you are out to solve every day. I hope there's not a soul in this room that wakes up and says, I just want to sell a product to make some money. There has got to be a problem you want to solve. Different wins Today just.
Like you, my path has been quite a journey. From being a husky kid to a professional baseball player to an insurance professional. My life has been about avoiding and now grabbing attention. And today my business, Complete Game Consulting, helps you, your team and your audience learn how to do the same thing.
I had to know exactly who my ideal prospect was because for the up until that point, I was talking to a lot of the wrong prospects. Number two, I had to build a brand message for those prospects. I had to give those prospects the ability to raise their hand and say, yes, that's us. That is the problem we're struggling with. And number three, I had to have a platform to share that message far, fast and wide.