Andy NearyI help insurance professionals turn brand awareness into business growth.

What’s the biggest problem with health insurance cost? Buyers choose to be ignorant.

3 Mar 2026 · 0 min

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Employers deliberately stay ignorant about what health insurance actually costs them, then make bad decisions based on incomplete data. The speaker compares it to Ford not knowing its steel prices: the outrage would be immediate, but in healthcare, willful ignorance is the norm.

The biggest problem in health insurance is employers are choosing to be ignorant. That's exactly right. And the worst part is they're at risk and they don't know it, or they're trying to bury their head in the sand. I mean, what would happen to Ford Motor Company if they only had partial access to all the data on purchasing steel? They would be up in arms. They would say, this is— there's no possible way this is happening. But it happens all the time in the health care industry.