Andy NearyI help insurance professionals turn brand awareness into business growth.

When creating content for your prospects, you MUST save the best for first! Thanks @RoryVadenYT !

2 Feb 2023 · 0 min

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Short YouTube monologue (Andy Neary, Feb 2, 2023) advising creators to "save the best for first" when making educational content for prospects. Core claims: prospects expect useful value before hiring; creators should share high-quality educational material, share often, and not withhold best insights until after engagement.

When you're creating educational content, you have to save the best for first.
Yeah. You have got to share a lot of good stuff. Don't believe you're gonna hold your best stuff for the prospect to hire you. No, no, no. They expect value before they're ever gonna hire you. So that educational content you're gonna create for them, it better be good. You better be sharing a lot. You better be sharing often.