Andy NearyI help insurance professionals turn brand awareness into business growth.

When your prospects Google you, what will they find?

18 Apr 2024 · 1 min

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0:40

A short talk by Andy Neary emphasizing the necessity of being findable online. He argues that prospects routinely Google firms before hiring, shares an anecdote where several agencies failed to appear on page one of Google, and urges businesses to improve searchability to win more clients.

Chapters

Guys, this is how we win business today. We have to grab attention. The more you put out there, the more people will start coming to you. Because here is the number one question I'm going to ask you today. When someone Googles you, what are they going to find before prospects hire you? These days, they're going to look you up. What are they going to find? We got a bunch of referrals that came in last week. I had my director of marketing look them up. Agencies. You know what? We couldn't even find them. We looked them up on Google. Their agency didn't even come up on page one. Guys, you have got to be searchable because people will look you up today before they decide if they're going to hire you.