Andy NearyI help insurance professionals turn brand awareness into business growth.

Where you’ll get stuck when creating content is, “What do I say?” Here’s ☝️ some advice. #content

3 Aug 2023 · 1 min

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A short advice piece arguing that video content helps put you 'in the room' with prospects and that the nervous question 'What should I say?' is answered by treating the camera like an in-person conversation—just say what you'd say across a conference table and hit record.

Chapters

It's harder to get in front of people than it's ever been. Right. It's hard to build a relationship. But if you use video content, what you're doing is actually putting yourself in the room with the prospect, because that. That video is getting in front of them without you actually having to be in the room in front of them. And when people get stuck as to what they should say, I love this. I the answer I give people is, what should I talk about? I kind of chuckle because I say, if I put you in a conference room tomorrow across the table from one of your prospects, would you struggle as to what to say? No. This is all you're doing. You're saying the same thing. Just hit record.