Andy NearyI help insurance professionals turn brand awareness into business growth.

Why 👆 Creating Content Matters

5 Feb 2024 · 1 min

Watch on YouTube

0:49

A short YouTube monologue by Andy Neary where he recounts a viewer’s message saying his content prevented them from ending their life. The anecdote prompts Neary to shift his perspective on content and marketing: it should focus on creating meaningful impact for others rather than self-centered ego, with the claim that impact leads to income.

Chapters

And he said, man, I got to a point where I thought about ending it all. He said, I didn't know if it was worth going on. I felt hopeless. I was in a dark place. But I got to tell you, Andy, your content kept me going. It gave me hope. It gave me a path back to where I wanted to be. And I just wanted to jump on Zoom so I could thank you. Thank you for keeping me here. And when I heard that message, I was floored. Because all this while, as I'm putting out a marketing message to my audience, I let it be all about me and myself and my ego. I didn't know if anybody was listening, anybody was watching, if anybody cared. I made it all about me. And I. I failed to realize. Putting content out, marketing, sales is not about you at all. It's about creating an impact on the people you want to do business with. Because if you create impact, income will follow.