Andy NearyI help insurance professionals turn brand awareness into business growth.

Why does the insurance industry continue to believe cold call “power hours” are a good idea 🤦‍♂️?

4 Feb 2025 · 0 min

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Andy Neary critiques the insurance industry's continued reliance on cold-call "power hours," arguing the tactic produces far fewer results today than it did 5–10 years ago and that forcing producers to use it sets them up to fail. He calls for changing sales approaches rather than doubling down on outdated phone-volume strategies.

And I still see sales leaders who just pound their fist on their table, tell their producers to make more phone calls. They still host cold call power hours that probably lead to, you know, create a fraction of the results they did five or ten years ago, but they still force this down their throat. And you're putting your producers in a position where they're just not going to win like they used to. And so we've got to change it up.