Andy NearyI help insurance professionals turn brand awareness into business growth.

You need liability and credibility to win sales in 2026. AI can’t do either for you.

2 Jul 2026 · 0 min

Watch on YouTube

0:25

Andy Neary says sales in 2026 require both likability and credibility. Too much likability traps you in endless meetings that go nowhere. Too much credibility without rapport means prospects respect you but don't buy.

You need two things to win in sales today: likability and credibility. And I think producers tend to go too far one way or the other. If you go— you focus on just being likable, that's where you get caught in the 3, 4, 5, 6 meeting trap going nowhere. But if all you do is build, uh, focus on credibility and how much you know and want to display your knowledge, that's where you feel like you've kicked butt, but it— but people aren't— people— it's not going anywhere.