Andy NearyI help insurance professionals turn brand awareness into business growth.

Your prospects cannot buy what they cannot see. What are you doing to grab their attention? #sales

24 Mar 2023 · 1 min

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0:40

A short YouTube sales clip by Andy Neary arguing that visibility and brand recognition are essential because prospects are inundated with messages from brokers; without being seen, sellers cannot win unless they compete on extremely low price. The clip emphasizes creating exponential awareness rather than relying solely on price.

Chapters

The industry is noisy. Your prospects are getting hit by so many messages left and right. They're getting hit from so many brokers every single day. And if all they're doing is lumping you into that category of all these other brokers they talk to or they hear from one, you're in trouble. But if they're not hearing from you, if they don't see you, you're in deeper trouble. If you have no brand recognition with your prospects today, it is almost impossible to win unless you have a price. If you come out with a product or a pitch or a quote that's so damn cheap they can't refuse it, you really don't have a chance to win if you're not creating exponential awareness.