Casey Zeman argues that showing $500 daily wins motivates more people than flaunting $20K days. Most of your audience wants realistic results they can actually reach, not extreme outliers that feel impossible.
Some of you that are just starting your businesses, oftentimes you think you have to have these amazing results to share with the people that are potentially your audience and your customers and your clients. But the problem is that oftentimes having more realistic results is better than these overblown results that a lot of people share. Like, for instance, you know, we have people that use our software that do anywhere from, well, they do $20,000 a day. But oftentimes, that result doesn't necessarily help my audience. In fact, it polarizes audience. My audience. You know, if the baseline of my audience is just looking to make 300 to $500 a day, and I have this, you can make $20,000 a day doing this. There's this huge gap, and they're not going to take any action, because they're just looking for the next level.
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