Chris Farrell asks Casey Zeman for a video marketing tip on Ventura Boulevard in LA. Zeman's advice: grab attention in the first five seconds or viewers will leave. That opening window is everything for watch-through rates.
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Hello, it's Chris Farrell here. I have a 60 second video marketing tip for you. If you make videos online and you're interested in getting more people to watch your video all the way through. I'm actually, I'm having a coffee this Saturday lunchtime. It is Saturday. It is Saturday. Yes, yes, I'm having a coffee. Beautiful.
Day in LA.
Ventura Boulevard here in LA with Mr. YouTube himself, Mr. Video Marketing man himself. This is Casey Zieman. Hey, guys, how's it going? I just grabbed him. And the question I want to ask Casey real quick is if someone makes videos, me one tip that can ensure that their video will get watched all the way to the end of that video. Is this something you can share?
Well, I mean, a very quick tip is that you have to grab someone's attention within the first five seconds. Because all of our attention spans are, you know, so. If you notice what Chris did in the first five seconds of the video, he said, guys, I have a quick video tip for you that was putting out exactly what the video was about within the first five seconds. And so you practice what you preach. Perfect advice.
So thank you ever so much. Simple but brilliant, Casey. So thank you for your time. Thank you, Mr. Farrell.
