From $10K/Month Dream to $3M to Zero

you kind of lost everything. What happened with that? My goal was just to make $10,000 a month. That was my goal. And I was just like, if I could just do that on the internet and like go mountain biking all day and the internet made me $10,000 a month, that would be great. That idea of making $10,000 a month turned into a multimillion-dollar business. And it took a long time to get there. And there was, you know, moments of going into debt and trying things and falling on my face. And it took me 4 years to even make my first $100,000. And so when I, when I got to the point where our company was doing between $2 and $3 million, I really focused on like systemizing and that allowed me to work about 10 hours a week. I remember telling my wife at the time, like, I don't even want to grow the business right now because I'm just enjoying life so much. And I know that if I grow it, systems are going to break and things are going to break and it's going to pull me back in. I'm like, I just want to stay here. So I stayed in that version of the business and life for about 3, maybe 4 years and went through an unexpected divorce.