He Didn't Know This Was His Superpower Until It Made Millions

I would love to know a bit more about what you see in the market and why this core focus is kind of necessary. When I got started with like the YouTube world, I had no idea that I was— the way my brain— I'm not gonna say I was good at it, just the way my brain works. My brain works in the way of language where I can just see something and I can know how to communicate it in a way that just lands with people. I didn't know I was actually really good at that until James one day asked me. He was like, hey, can you help me rewrite our video series? I'm like, why would you want me to do that? And he goes, because you're really good with like language and messaging and this. I'm like, really? And he goes, yeah, just watch how do it. You just have really good ways of positioning things. And so I did, and he hired me. We rewrote it, and his, his launch went from, I think it was $800,000 a launch to like $3 million the very next time.