After ten years launching products, he spent his last $100,000 to $150,000 on Facebook ads. The campaign broke even, returning his ad spend but zero profit. His cash kept draining as summer went on, so he called his mentor James Wedmore for help.
Everything I've known over the past 10 years to work and pull myself out of this, all launches, all funnels, all things, they're not working.
You say you're rebuilding, like, how's that working for you? And what moves did you make to do that?
Yeah, that's a good question. When going into that launch, I had about maybe $100,000 to $150,000 in cash left. Like, that's what I had left over after everything was paid out. And I put all of it into Facebook ads going into that launch, every single dollar. And I was like, I'm either gonna hit a home run or I'm just absolutely done. Like that. That was it. And that was very stressful. And then I at least got my money back, but there wasn't any profit. The bank account was exactly the same. And then I had operating expenses and all this stuff. So had that money sort of like tucked away, but, and was able to use it to start hopefully like paying the salaries and stuff like that. But things also just weren't working. So as we head over the summer, like the bank account was getting smaller and it was getting smaller and it was getting smaller. And I remember calling my buddy James, who we talked about last time, James Wedmore. And I'm like, this is scary because
