Casey Zeman explains how ads on Facebook and Instagram drive clicks and interest, then funnel users toward purchases and follow-on offers like upsells and downsells.
A funnel is, let's say you are that hamburger place, Right. And you're putting an ad out there into the world. Right. Whether you're putting it out on Facebook or whether you're putting it on Instagram, and people see it and they're interested in it. Right. It has a message that resonates with them. It's like, oh, wait, I want to learn more. So they click on the ad. From the ad, they can take another experience with you. Right? Now, once someone maybe buys a product from you, there are these moments where they can buy more products from you and more products. Right. And so that's also another element of sales funnels. They're called upsells and down sales, and all sorts of sales everywhere.
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