Casey Zeman says pick 10 to 15 core ideas that solve your audience's problems, then recycle them across different formats. Remind people what problem you're solving. You don't need to post constantly if the content actually helps.
Chapters
After you find, if you tap in and find that audience, how do you keep your audience engaged? And here's the thing. I am bad at this. I have been bad at this in the past, where my belief for keeping an audience engaged is content. Putting out content that solves a problem, reminding them that they have a problem that they need to address still. And so if I had a little bit of advice, I would say maybe 10 to 15 ideas that really solve the problem, or answer or bring up the problem that your audience is facing and recycle that those ideas over and over again through different bite sized pieces of content, whether those are videos on Instagram, whether those are images on Instagram, whether it's on Facebook.