Casey ZemanChief Visionary at EasyWebinar

How to use "FREE" to attract new customers

5 Jul 2024 · 1 min

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0:40

Short YouTube coaching excerpt (speaker: SPEAKER A) advising fitness/gym owners to use a brief video training series (e.g., five days) with daily calls-to-action and offer short free trials (14–30 days) to lower barriers to entry and convert prospects once they experience results. The emphasis is on trial-to-paid conversion rather than retention.

Chapters

Try to talk about who you think can benefit from this, right? Yeah. And it could be literally five days of training. That, that is just video format where you're teaching. You kind of do this thing where you kind of now motivate. Right. Got it. And it could be at the end, you could have a call to action on every single day of like, hey, man, coming to the gym, if you want more of this along with 30 days for free years, you know, because, you know, attrition is not your issue. Got it? Yeah. Once you get people in, they're hooked. They're hooked. Yeah. For sure. So if you give them 30 days for free or 14 days for free. Yeah. You know, that doesn't matter because you know that they're gonna come in, they're gonna, they're gonna stick around if they, if they see the results, right?