Casey ZemanChief Visionary at EasyWebinar

I Was Stuck At $50K For Years

18 Apr 2026 · 1 min

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1:09

In this excerpt, the speaker recounts how his business was stuck at $50,000 in monthly revenue for three years despite having a salesperson. He began tracking how many questions his team asked each week to gauge their dependency on him. Recognizing the need to create intellectual property (IP) and reduce bottlenecks, he hired a virtual assistant (VA) not just to execute tasks but to think critically and push back. He invested significant time training her by recording detailed video walkthroughs of every process he handled—email handling, customer support, coaching calls, sales calls, and marketing. This exhaustive documentation turned his daily activities into repeatable, video‑based standard operating procedures (SOPs), effectively creating IP. The result was a systemized operation that could run smoothly even when he was absent for days or weeks, allowing the business to scale beyond the $50K plateau and function as a true company rather than a one‑person operation.

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I track every week how many questions does my team ask me. Are they waiting on me to get these answers before they can do anything? Well, this is why I know, okay, I need to create some IP. And that's the same thing that helped scale us because I was stuck at that $50,000 per month mark for like 3 years. It was just me. I had hired a salesperson and that was pretty much it. And I was like, we just stuck there. And I hired a VA. She came on board and I was like, hey, look, I don't want to hire out just a VA who is just like doing tasks. And they're just waiting for me to do stuff. I want you to come in and see how can I make things better, what can we improve, and I want like some pushback. I want a thinker, not a doer. I began to train her on everything that I was doing— answering emails, sending emails, customer support— because at this time I was doing client support, I was doing coaching calls, I was doing sales calls, I was doing all the marketing, I was doing everything. So I was recording a little video showing her the whole process. She told me years later, she was like, I was taken aback by how much time you took to train me because nobody had ever done that before. So I literally took everything that I was doing and I turned them into processes with little videos. And now again, we be able to systemize these things. So now regardless of I'm, if I'm away for 3 days, 7 days, 30 days, or whatever, the team can still function. So now we actually have a company.