Casey ZemanChief Visionary at EasyWebinar

It’s Not Your Ad Budget (It’s Your Backend)

17 Feb 2026 · 1 min

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How much should you spend on ads for a webinar? It depends on your backend offer. If you're selling a $100,000 product after the webinar, spending $100 to acquire a lead makes sense. Scale your ad budget to match what people will actually buy.

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I love this question. It's a question I hear sometimes quite a bit. Ahmed said this if I'm starting with live webinars, how much should I spend on ads? That is a great question because that is the fundamental thing. People are like, what do I spend on ads? Here's the thing about it. It's not the spend of ads, it's what the back end looks like. You could spend $100 on a lead if you're selling a $100,000 product on the back end. Right. It's just a question of what you're going to spend for the quality of a kick ass lead or quality of an awesome lead.