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Short marketing/advice video excerpt where the speaker urges entrepreneurs/marketers to narrowly define a single ideal customer (a customer avatar) using a bullseye metaphor to emphasize focus rather than targeting multiple different customers.

Short marketing/advice video excerpt where the speaker urges entrepreneurs/marketers to narrowly define a single ideal customer (a customer avatar) using a bullseye metaphor to emphasize focus rather than targeting multiple different customers.
A lot of people, they don't really even understand who their customer is, and they're trying to go for multiple different customers. What I want you to think of is a bullseye, okay? This is the bullseye you're trying to hit, the bullseye. This is the customer avatar you're trying to hit.

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