Casey ZemanChief Visionary at EasyWebinar

She Left a $60M Program to Coach the Women Who Outgrew It

29 May 2026 · 1 min

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After running Digital Course Academy, which generated $60 million in sales, the founder spent two years planning a shift to coaching female founders who've already launched. She wanted to serve a more specific audience at a higher level, drawing on 17 years of experience building digital courses.

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And when were you having these moments of thinking to make this pivot into your business? A lot of people think maybe it was, you know, just a moment decision, but like, how long have you been preparing?
I would say probably a good 2 years. For many, many years, I had a program called Digital Course Academy. It's a $2,000 program. We sold it through boot camps and webinars. It did really, really well. $60 million well. So I, and I had a lot of affiliates, great relationships. And the last year that I launched it, which was just recently last year, We had a multimillion-dollar launch. It went great, but I knew something inside me had already been stirring. I had done this program for years and years, and I would eat, breathe, and sleep how to create and launch digital courses for my students. I've been doing this for 17 years now, and I've learned a lot. I've made a lot of mistakes. I've grown a lot, and I've watched my audience grow with me. And I realized I really feel called to working with female founders specifically who have already started.