An entrepreneur who worked with Tony Robbins ditched multimillion-dollar launches for a model that makes one to two sales a day. After four months of uncomfortable experimentation, he's learning to read discomfort as a sign of growth rather than failure.
Chapters
I just really believe being uncomfortable is the only way to grow a business. Back in the day, I used to work for Tony Robbins and I bring that up to say one of the biggest lessons I learned from him is that he would teach the entrepreneurs that we would create these events for that they had to get uncomfortable. There is no growth in comfort. And he would say this over and over again in all these different ways. And it really kind of just like melted into me to become like my core value. If I I want to grow, I have to get uncomfortable. We've been at this only for 4 months now and it has been so uncomfortable, so uncomfortable figuring it out and being new at something and not having multimillion-dollar launches anymore. But my model is 1, 2 sales a day coming in. It's a different model. And so, uh, it just makes me want to come out of my skin. Like, am I doing this right? How do I do it bigger? You know, all the things. And then I think, oh, this is what I'm supposed to feel like. Yeah. And so anyone listening right now, that if you haven't felt that on a pretty regular basis and you're frustrated that you're not growing or go— getting this, the results you
want,
you have to shake it up. You have to try something new. You have to be a beginner again. It just, it's essential.
