Stop Asking How Much to Spend on Ads
19 Feb 2026 · 0 min

0:21
Stop asking how much to spend on ads. Your budget should match your back-end offer's value: higher profit margins mean you can spend more on ads. It's math, not guesswork.

Stop asking how much to spend on ads. Your budget should match your back-end offer's value: higher profit margins mean you can spend more on ads. It's math, not guesswork.
The question that you have about how much should I spend on ads is you need to reframe it the different way it's really about. All of those questions depend on what your back end offer looks like. The higher the offer, the more you can spend on the front. It's just math. That's all this is, just math. And when you lock this in, you're going to do really, really well.

How to Scale Your Business With AI | The Casey Zeman Show Ep#7 | ft. Gary Guseinov & Sean Whiteley

Terrible at Golf, Great at Building an Audience | The Casey Zeman Show #6 ft. Kira Peterson

Certainty Is a Lie. Clarity Isn't. | The Casey Zeman Show #5 ft. Keith Cowing