Casey ZemanChief Visionary at EasyWebinar

'STORYTELLING' is still the not so "SECRET SAUCE"

11 Nov 2022 · 0 min

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0:26

Short YouTube spoken segment (single presenter) arguing that storytelling remains central to sales; building ‘know, like, and trust’ and conversational techniques are core sales practices. The speaker also notes webinars continue to indoctrinate audiences, though the ways and contexts webinars are used are evolving.

Storytelling is still at the key of sales. Building a know, like and trust is still the heart of sales. Conversation is still at the heart of sales. So technically, I would say that the method of how webinars are used to build a know, like and trust, to indoctrinate an audience that's not. That's not dying. Where, where webinars are being used and how they're being used is evolving. I'd say there's an evolution.