Casey ZemanChief Visionary at EasyWebinar

The boring secret behind her $130M pivot

2 Jun 2026 · 1 min

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1:09

In this personal narrative, the speaker explains how she confidently pivoted her career by first "earning her elevation"—building credibility through consistent effort, reputation, and industry trust. After a year of listening to other women, she launched the Millie Club, a cohort of 30 female entrepreneurs each generating around $500K and aiming for their first million. Working closely with this group inspired her to create a new coaching program called Calibrate, a coined term focused on "recalibrating" marketing for businesses that have already launched. The speaker emphasizes that successful pivots rely on staying in your lane, mastering a niche, and then using that foundation to expand into new directions.

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The reason I was confident about making the pivot is I feel like I have earned my elevation. And what I mean by that is I've put in the reps, I've done the time, I've become known for something. So moving in a new direction is actually easier for me because I already have the foundation and I already have the trust and the respect in my industry. So it was on my heart for about a year. I started talking to other women, started to kind of surveying, and then I started a program called the Millie Club, and it was a group of 30 women who were around $500K and they wanted to hit their first million, and I got to work with them in a small cohort and I loved it, and I thought, okay, I really think I need to go for this. So long story short, we started a coaching program called Calibrate. The reason it's a fake word is because I couldn't trademark anything else, everything is taken, and so the focus is recalibrating your marketing. Oh my goodness, I absolutely love that. Yeah, and you can only recalibrate if you've already started, so earning your elevation Really looks like staying in your lane, becoming known for something, doing the reps even when you want to try something new.