Casey ZemanChief Visionary at EasyWebinar

The "Circle of Awesomeness" That Prints Customers

12 Jun 2026 · 1 min

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0:34

In this segment of his YouTube talk, Casey Zeman describes a marketing flywheel he calls the "Circle of Awesomeness," a concept he learned from Steve McLaren. The flywheel consists of three linked actions: (1) deliver outstanding results for clients, (2) capture and package the stories of those results, and (3) use those stories as marketing assets to attract new, often higher‑quality customers. The cycle repeats, each iteration feeding stronger results and better client acquisition, creating a self‑reinforcing growth engine. Zeman emphasizes that many businesses overlook this loop, but when applied consistently it can continuously spin the business forward.

Chapters

And you do this flywheel back to your community of results from your clients. And I think that not enough people do that in their own business. Have you always operated that way? Uh, yeah, I, I learned this process from Steve McLaren. It's called the, he calls it the circle of awesomeness, which is basically get great results for your customers, capture the stories from those results, and then use those results in your marketing. To get more great customers, often even better customers that then you can create better results for that. Then the whole kind of flywheel continues to spin.