The Divorce That Destroyed a $3M Business

So we did like $500,000 when we would normally do $1 million or more. I just got to this point where I'm like, this isn't working. And we had to go our separate ways. That was really rough because it felt like my soul was being split in half. Like even talking about now, it still makes me emotional thinking about it. It basically also destroyed the business because when I had been running pretty much on autopilot for 3 or 4 years, this industry moves really fast. I kind of got left behind. And right around the same time as I went through the tail end of the divorce where things were getting finalized, all of our offers stopped working. And so I didn't think anything of it. I was like, okay, we'll just do another launch and we'll do like a new offer and, you know, it'll come together. And, and then all of a sudden it didn't. The way the business ran is a million to a million and a half of our revenue would all happen in a launch that we did in the beginning of the year. My first launch after going through the divorce did about half of what we would normally do.