The First Step of a Client-Getting Funnel

I want to show you an example of a sales funnel. This is a Instagram video ad that is basically a minute long. And this video ad is all about a problem that is happening for a specific audience. So I use Instagram ads, Facebook ads, to connect and get my ad in front of the right audience that I'm trying to serve. We use different methodologies for doing so, using Facebook ads, lookalike audiences, and stuff like that. But what you do want to understand is that this ad is being served to people who need. It talks about a pain point and a problem that people have when they're trying to attract clients. That's what this video ad does. It talks about how you need to call out your audience and not attract the wrong people, really know who you're attracting. And so people are really interested in the video ad because it focuses on a problem that they're having.