Casey ZemanChief Visionary at EasyWebinar

The Repeatable Format That Cranks Views AND Sales

15 Jun 2026 · 1 min

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1:01

A team discovered a format where they open books on camera and edit the footage into dynamic clips with back-and-forth banter between team members. The first episode generated strong engagement and affiliate praise, and the format drives both views and book sales by showcasing existing customers while attracting new ones.

Chapters

When you find a repeatable format that brings in customers that also is popular and cranks views, I mean, that is the holy grail. It just started with an idea from my creative director who said, "Hey, we publish these books every day. What if we just started doing this Who's Next series?" And so he ordered a few books to the office, we opened up some of the books, and then that's the whole premise is, "Hey, we publish at least 2 books every single day. Here's one of today's books." And so, but then we were able to chop it up and make this fun dynamic content back and forth with the team. And then at the end, It's, that's today's book published. What comes next? What comes next? And so it's this fun thing. And then it just immediately, the first one we did, it was like, whoa, okay, that's an outlier. That did well. And then I had people texting me, like friends I respect, affiliates that, hey, I really like that new format. And we had people start commenting on that. And then so then, then it kind of dawned on us, what an incredible way to highlight your customers while simultaneously bringing in new customers. I mean, it's just a fun thing.