Casey Zeman explains how creators turn followers into customers: pick the right platforms, build a repeatable video system, and funnel people to your email list through lead magnets or webinars. He warns that platform accounts can disappear overnight and shares his own YouTube shutdown story.
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All right, y', all, let's talk about social media, because obviously, everybody does it. You all know it. It's the thing that plagues us the most, while at the same time, it's a thing that, if you use it right, can just take your business, take your message, and actually get it found everywhere. But the problem with social media is that everybody's trying to do it to every platform there is, and we're. That can be powerful. You need to develop a system when using social media. So the very first thing I would say for you is what resonates with you and your audience? Do you think your audience is going to be found on LinkedIn or maybe are they going to be found on Instagram? I want you to start thinking about where your audience potentially be and go in onto that platform and start to build an audience there. Now, I'm going to also tell you something that a lot of people make a mistake on, and that is they think of their subscribers that are on Instagram, on Instagram, on YouTube, on Facebook, on LinkedIn, that are following them, that are in their ecosystem, when, here's the thing, those people aren't in your ecosystem yet. They're still staying on those social media platforms. The problem is, what if LinkedIn or YouTube or Facebook shut you down? Because they've shut a lot of people down before. I had a YouTube account completely shut down several years back. I got it. I got it back, but that was like six months to a year later. And so you have to start realizing that these platforms, if you don't pay for them, then you can basically be shut down and lose all of that traction, lose those subscribers. So the key is to take those subscribers and move them into an email list. Okay. Move them into your own marketing ecosystem. Right. And that is an email list. And how do you do that? How do you bring people through social? Well, you engage with them on social using powerful elements like video, but then you move them from social into ways where they can learn more, get to know you better, whether you. Maybe you deliver a PDF that will help them, you know, find clients, or maybe you take them into a webinar. Right, That's. That's my favorite thing. That's what I tend to do. Move people from social into a webinar. And by doing that, you can start to build your email list. All right, the money is in the email list. We were just talking about and joking around, but we saw this guy in a Lambo just driving by. That guy clearly had an email list. You know, compared to you know, this poor fiesta over here, that guy does not have an email list. I'm just saying, you know, if you want to actually build a company that is sustainable, a business that's sustainable, take people from social and bring them into your own world, your own ecosystem, that's the only way you're going to keep people to staying engaged and connected with your audience through different points of contact. I'll see you in the next video.
